Scrabble - "Naeimsbru" by ANDY Awards 2010
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Scrabble - "Naeimsbru"
- Brand: Scrabble
- Country: Chile
- Advertiser: Mattel, Inc.
| Title | Naeimsbru |
| Agency | J. Walter Thompson Chile |
| Campaign | Dissection - Scrabble |
| Advertiser | Mattel, Inc. |
| Brand | Scrabble |
| Posted | February 2009 |
| Business Sector | Toys & Games |
| Media Type | |
| AI Description | The ad creatively features Scrabble tiles forming the shape of a submarine, artistically designed to resemble an industrial artifact. Against a minimalist white background, metallic Scrabble blocks spell out a nonsensical word. This intriguing visual element stimulates curiosity and emphasizes the brand's influence on language and creativity. The ad communicates a strong message about the playful and imaginative nature of Scrabble, showcasing not just blocks on a board, but artful constructs that open the mind to inventive thinking. The juxtaposition of familiar game elements with an imaginative twist highlights Scrabble’s creative and playful essence. |
| Creative Director | Matias Lecaros |
| Art Director | Matias Lecaros |
| Copywriter | Matias Lecaros |
| Creative Director | Sergio Rosati |
| Illustrator | Astro Image Creators |
| Photographer | Astro Image Creators |
| Retoucher | Astro Image Creators |
| Photographer | Patricio Pescetto |
| Creative Team | Tomás Neely |
| Creative Team | Leo Farfan |
| Creative Team | Tomas Vidal |
| Creative Team | Israel Urrutia |