Scrabble - "Imuaras" by ANDY Awards 2010
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Scrabble - "Imuaras"
- Brand: Scrabble
- Country: Chile
- Advertiser: Mattel, Inc.
| Title | Imuaras |
| Agency | J. Walter Thompson Chile |
| Campaign | Dissection - Scrabble |
| Advertiser | Mattel, Inc. |
| Brand | Scrabble |
| Posted | February 2009 |
| Business Sector | Toys & Games |
| Media Type | |
| AI Description | The Scrabble print ad creatively captures attention with a vivid, surreal image. It features a samurai, whose body is dissected into floating pieces, each section held aloft in mid-air. The warrior's traditional armor and sword are intricately depicted, emphasizing a detailed Japanese culture influence. The neutral white background enhances the visual impact, drawing focus to the fragmented warrior figure. The ad evokes themes of imagination and creativity, with the scattered pieces suggesting the playful rearrangement familiar to Scrabble players. The brand’s logo is subtly placed at the bottom, reinforcing the connection with the game. |
| Creative Director | Matias Lecaros |
| Art Director | Matias Lecaros |
| Copywriter | Matias Lecaros |
| Creative Director | Sergio Rosati |
| Illustrator | Astro Image Creators |
| Photographer | Astro Image Creators |
| Retoucher | Astro Image Creators |
| Photographer | Patricio Pescetto |
| Creative Team | Tomás Neely |
| Creative Team | Leo Farfan |
| Creative Team | Tomas Vidal |
| Creative Team | Israel Urrutia |