Scrabble - "Guitar" by ANDY Awards 2010
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Scrabble - "Guitar"
- Brand: Scrabble
- Country: Chile
- Advertiser: Mattel, Inc.
| Title | Guitar |
| Agency | J. Walter Thompson Chile |
| Campaign | Dissection - Scrabble |
| Advertiser | Mattel, Inc. |
| Brand | Scrabble |
| Posted | February 2009 |
| Business Sector | Toys & Games |
| Media Type | |
| AI Description | The image features a visually engaging concept with a guitar dissected and rearranged into separate segments. Each part of the guitar appears isolated yet forms a cohesive whole, suggesting the creative possibilities akin to Scrabble tiles, where individual pieces shape a larger picture. The minimalist composition on a plain white background draws attention to the peculiar arrangement. This ad cleverly aligns with the brand’s identity of encouraging creativity and imagination through the word game, subtly linking the guitar’s flexibility to that of Scrabble tiles. The overall aesthetic is clean and modern, with an artistic twist. |
| Creative Director | Matias Lecaros |
| Art Director | Matias Lecaros |
| Copywriter | Matias Lecaros |
| Creative Director | Sergio Rosati |
| Illustrator | Astro Image Creators |
| Photographer | Astro Image Creators |
| Retoucher | Astro Image Creators |
| Photographer | Patricio Pescetto |
| Creative Team | Tomás Neely |
| Creative Team | Leo Farfan |
| Creative Team | Tomas Vidal |
| Creative Team | Israel Urrutia |