Scrabble - "Elephant" by ANDY Awards 2010
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Scrabble - "Elephant"
- Brand: Scrabble
- Country: Chile
- Advertiser: Mattel, Inc.
| Title | Elephant |
| Title (original language) | Elefante |
| Agency | J. Walter Thompson Chile |
| Campaign | Dissection - Scrabble |
| Advertiser | Mattel, Inc. |
| Brand | Scrabble |
| Posted | February 2009 |
| Business Sector | Toys & Games |
| Media Type | |
| AI Description | The Scrabble print ad creatively features an elephant dissected into evenly spaced horizontal sections, each floating in the air yet perfectly aligned. This visual composes a fascinating puzzle-like effect, evoking the nature of Scrabble as a game of pieces coming together to form a coherent whole. The clean, minimalist background highlights the grey tones of the elephant, creating an intriguing and surreal visual. The idea suggests the reconfiguration and recombination aspects inherent in Scrabble gameplay, igniting curiosity and inviting the viewer to engage mentally with the ad. The Scrabble logo is prominently displayed at the bottom, cementing the brand association. |
| Creative Director | Matias Lecaros |
| Art Director | Matias Lecaros |
| Copywriter | Matias Lecaros |
| Creative Director | Sergio Rosati |
| Illustrator | Astro Image Creators |
| Photographer | Astro Image Creators |
| Retoucher | Astro Image Creators |
| Photographer | Patricio Pescetto |
| Creative Team | Tomás Neely |
| Creative Team | Leo Farfan |
| Creative Team | Tomas Vidal |
| Creative Team | Israel Urrutia |