Scrabble - "Aacerm" by ANDY Awards 2010
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Scrabble - "Aacerm"
- Brand: Scrabble
- Country: Chile
- Advertiser: Mattel, Inc.
| Title | Aacerm |
| Agency | J. Walter Thompson Chile |
| Campaign | Dissection - Scrabble |
| Advertiser | Mattel, Inc. |
| Brand | Scrabble |
| Posted | February 2009 |
| Business Sector | Toys & Games |
| Media Type | |
| AI Description | The ad is a print campaign by Scrabble featuring the word 'Aacerm,' which is an anagram for 'camera.' The visual shows a digital camera disassembled into its separate parts, floating in alignment against a neutral background. The components are sleek and predominantly black, emphasizing a modern, minimalist aesthetic. Below, the Scrabble logo is prominently displayed, linking the word game with the dissection of the object. The creative concept is to highlight the playful, imaginative nature of Scrabble, encouraging viewers to think about rearranging pieces to form different entities, much like letters in the game. |
| Creative Director | Matias Lecaros |
| Art Director | Matias Lecaros |
| Copywriter | Matias Lecaros |
| Creative Director | Sergio Rosati |
| Illustrator | Astro Image Creators |
| Photographer | Astro Image Creators |
| Retoucher | Astro Image Creators |
| Photographer | Patricio Pescetto |
| Creative Team | Tomás Neely |
| Creative Team | Leo Farfan |
| Creative Team | Tomas Vidal |
| Creative Team | Israel Urrutia |