ANDY Awards

Creative Award

New York, United States

Update

Scrabble - "Vampire"

9776

Title	Vampire
Agency	Ogilvy Paris
Campaign	The Beautiful Word - Scrabble
Advertiser	Mattel, Inc.
Brand	Scrabble
Posted	June 2008
Business Sector	Toys & Games
Tagline	The Beautiful Word
Media Type	Print
AI Description	The print ad for Scrabble, titled 'Vampire,' presents a surreal and imaginative collage of eccentric characters and objects that seem to come right out of a fantasy universe. The artwork is a vibrant tapestry of whimsical, gothic elements mingled with absurd, bizarre figures, creating a distinctly dreamlike atmosphere. Set against a vintage-style background, the ad captivates the viewer with its creative and unconventional visuals, evoking the excitement and endless possibilities of the Scrabble game. Each piece of the artwork symbolizes the imaginative power and playful spirit associated with word games.
Creative Director	Chris Garbutt
Art Director	Antoaneta Metchanova
Art Director	Alex Daff
Art Director	Najin Ha
Illustration	Am I Collective
Art Buyer	Nejma Tazit
Account Supervisor	Benoit de Fleurian
Account Supervisor	Marie-Charlotte Lafront
Advertiser's Supervisor	Hervé Parizot
Advertiser's Supervisor	Arnaud Roland-Gosseliln
Advertiser's Supervisor	Fabien Delannoy
Copywriter	Arnaud Vanhelle
Copywriter	Benjamin Bregeault
Copywriter	Mihnea Gheorghiu
Worldwide Chief Creative Officer	Tham Khai Meng