ANDY Awards

Creative Award

New York, United States

Update

Scrabble - "Hula"

9848

Title	Hula
Agency	Ogilvy Paris
Campaign	The Beautiful Word - Scrabble
Advertiser	Mattel, Inc.
Brand	Scrabble
Posted	June 2008
Business Sector	Toys & Games
Tagline	The Beautiful word
Media Type	Print
AI Description	The ad for Scrabble, titled 'Hula,' is an imaginative print piece created by Ogilvy Paris. It features a dynamic and playful illustration filled with surreal and whimsical elements. The image is packed with unusual, anthropomorphic characters and objects, presenting a blend of abstract and realistic styles. The background is a pale yellow, providing a vintage feel, while the colorful elements pop out for attention. Various surreal and zany scenes depict imaginative scenarios, sparking curiosity and emphasizing creativity. This playful advertisement effectively conveys the fun and limitless possibilities associated with Scrabble.
Creative Director	Chris Garbutt
Art Director	Antoaneta Metchanova
Art Director	Alex Daff
Art Director	Najin Ha
Illustration	Am I Collective
Art Buyer	Nejma Tazit
Account Supervisor	Benoit de Fleurian
Account Supervisor	Marie-Charlotte Lafront
Advertiser's Supervisor	Hervé Parizot
Advertiser's Supervisor	Arnaud Roland-Gosseliln
Advertiser's Supervisor	Fabien Delannoy
Copywriter	Arnaud Vanhelle
Copywriter	Benjamin Bregeault
Copywriter	Mihnea Gheorghiu
Worldwide Chief Creative Officer	Tham Khai Meng