ANDY Awards

Creative Award

New York, United States

Update

Scrabble - "Condom"

9199

Title	Condom
Agency	Ogilvy Paris
Campaign	The Beautiful Word - Scrabble
Advertiser	Mattel, Inc.
Brand	Scrabble
Posted	June 2008
Business Sector	Toys & Games
Tagline	The Beautiful Word
Media Type	Print
AI Description	The advertisement for Scrabble, created by Ogilvy Paris in 2008, presents a surreal and whimsical illustration filled with a variety of eccentric characters and objects. The artwork features colorful, intricate drawings that combine human, animal, and inanimate forms in an abstract and chaotic manner. The setting is reminiscent of a lively, imaginative world where a sequence of seemingly unrelated components is connected in an unusual and absurd fashion. The overall composition suggests a humorous and playful environment, encouraging creativity and imagination. In line with Scrabble’s theme, the ad cleverly plays with words and images to invoke a sense of curiosity and amusement.
Creative Director	Chris Garbutt
Art Director	Antoaneta Metchanova
Art Director	Alex Daff
Art Director	Najin Ha
Illustration	Am I Collective
Art Buyer	Nejma Tazit
Account Supervisor	Benoit de Fleurian
Account Supervisor	Marie-Charlotte Lafront
Advertiser's Supervisor	Hervé Parizot
Advertiser's Supervisor	Arnaud Roland-Gosseliln
Advertiser's Supervisor	Fabien Delannoy
Copywriter	Arnaud Vanhelle
Copywriter	Benjamin Bregeault
Copywriter	Mihnea Gheorghiu
Worldwide Chief Creative Officer	Tham Khai Meng