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Creative Award
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Scrabble - "Buddha" by ANDY Awards 2010

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TitleBuddha
Agency
Campaign The Beautiful Word - Scrabble
Advertiser Mattel, Inc.
Brand Scrabble
PostedJune 2008
Business Sector Toys & Games
Tagline The Beautiful Word
Media Type Print
AI Description This Scrabble advertisement by Ogilvy Paris features a whimsical and surreal illustration. The artwork is filled with bizarre, cartoon-like characters interacting with elements inspired by the theme of 'Buddha.' There's an imaginative, playful atmosphere, reflecting the creative spirit of Scrabble as a game. The visual composition is colorful and intricate, with the characters seeming lively and expressive within the setting. The tagline, 'The Beautiful Word,' is creatively integrated into the design, celebrating the aesthetic and fun qualities of Scrabble. This print ad communicates a message of creativity, imagination, and the joy found in playing such a beloved game.
Creative Director
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Illustration
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Account Supervisor
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Worldwide Chief Creative Officer