ANDY Awards

Creative Award

New York, United States

Update

Scrabble - "Beast"

9691

Title	Beast
Agency	Ogilvy Paris
Campaign	The Beautiful Word - Scrabble
Advertiser	Mattel, Inc.
Brand	Scrabble
Posted	June 2008
Business Sector	Toys & Games
Tagline	The Beautiful Word
Media Type	Print
AI Description	The Scrabble print ad titled 'Beast' depicts an imaginative and surreal composition. The intricate artwork features fantastical creatures formed from the letters of the word 'beast.' Each creature is unique and merges elements from nature and fantasy, showcasing vivid creativity. The ad's background is lightly textured, enhancing the focus on the whimsical figures. Through playful illustrations and a palette of soft colors, the ad conveys the brand's celebration of creativity and imagination associated with the word game. The tagline 'The Beautiful Word' underscores this theme, inviting viewers to appreciate the artistic and playful side of language.
Creative Director	Chris Garbutt
Art Director	Antoaneta Metchanova
Art Director	Alex Daff
Art Director	Najin Ha
Illustration	Am I Collective
Art Buyer	Nejma Tazit
Account Supervisor	Benoit de Fleurian
Account Supervisor	Marie-Charlotte Lafront
Advertiser's Supervisor	Hervé Parizot
Advertiser's Supervisor	Arnaud Roland-Gosseliln
Advertiser's Supervisor	Fabien Delannoy
Copywriter	Arnaud Vanhelle
Copywriter	Benjamin Bregeault
Copywriter	Mihnea Gheorghiu
Worldwide Chief Creative Officer	Tham Khai Meng