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ANDY Awards

Creative Award
New York, United States
Fundación Prodis - "Let Us Do It (180 sec)" by ANDY Awards 2009

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TitleLet Us Do It (180 sec)
Agency
Campaign Let Us Do It (180 sec)
Advertiser PRODIS Fundacion
Brand Fundación Prodis
PostedMarch 2009
Media Type Case Study
Length
AI Description The advertisement by Fundación Prodis, produced by Leo Burnett Madrid, captures young people with Down's syndrome expressing their capabilities. It begins with a challenge to show what they can do, emphasized by captions such as “Letting them do their own commercial.” The students then brainstorm and share ideas for crafting a commercial that highlights their talents. We see them engaged in discussions, planning, and working together, filled with enthusiasm and joy. As the project progresses, clips reveal the students performing various activities, showcasing their creativity and skills. The ad culminates in the airing of their commercial, promoting a powerful message of inclusion and capability among individuals with intellectual disabilities. Their story is told through positive, uplifting music and visuals, celebrating empowerment and self-worth. The ad effectively communicates the belief that individuals with Down's syndrome are intelligent, autonomous, and capable, resulting in a heartwarming portrayal of community and acceptance.
Executive Creative Director
Creative Director
Copywriter
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Art Director
Art Director
Agency Producer
Agency Producer
Account Planner
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Executive Producer

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