NYC & Company - "Oasis Dig Out Your Soul - In The Streets" by ANDY Awards 2009
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NYC & Company - "Oasis Dig Out Your Soul - In The Streets"
- Brand: NYC & Company
- Country: United States
- Advertiser: NYC & Company, Inc.
| Title | Oasis Dig Out Your Soul - In The Streets |
| Agency | BBH New York |
| Campaign | Oasis Dig Out Your Soul - In The Streets |
| Advertiser | NYC & Company, Inc. |
| Brand | NYC & Company |
| Posted | March 2009 |
| Business Sector | Records, CDs, DVDs & Videos |
| Media Type | Case Study |
| Length | |
| AI Description | The ad for Oasis' album 'Dig Out Your Soul' showcases a unique promotional tactic where street musicians in New York City perform unreleased songs from the album. Starting with scenes of street performers gathering in a Brooklyn loft for rehearsal, it captures the authentic energy and artistry of urban New York. The footage is in black and white, providing a raw and classic aesthetic. Musicians like Liam Gallagher and Andy Bell are seen interacting with street performers, sharing the vibrant music culture of NYC. Various public performances occur across the city, including iconic subway settings. The campaign generates buzz using online articles and social media, connecting fans globally and highlighting the creativity involved in reimagining an album launch. |
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