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ANDY Awards

Creative Award
New York, United States
NBA - "There Can Only Be One" by ANDY Awards 2009

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TitleThere Can Only Be One
Agency
Campaign There Can Only Be One
Advertiser National Basketball Association
Brand NBA
PostedMarch 2009
Media Type Case Study
Length
AI Description The NBA ad titled "There Can Only Be One" captures the essence of intense basketball rivalry. Featuring split-screen portraits of prominent players, it emphasizes face-to-face truth-telling and the raw emotions that fuel the competition. The ad reflects on challenged ratings and image, portraying a revitalized league through player-centric visuals. It highlights an integrated marketing approach, appearing across diverse media including TV, print, and digital platforms. The campaign successfully draws attention to the NBA's unique competitive spirit, spotlighting players' determination and passion. Its impact reached beyond sports fans, with cover stories on Time magazine and spoofs on Saturday Night Live, showcasing broad public engagement.