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ANDY Awards

Creative Award
New York, United States
Absolut - "ABSOLUT MACHINES" by ANDY Awards 2009

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TitleABSOLUT MACHINES
Agency
Campaign ABSOLUT MACHINES
Advertiser The Absolut Company
Brand Absolut
PostedMarch 2009
Business Sector Spirits, Fortified Wines
Media Type Case Study
Length
AI Description The "ABSOLUT MACHINES" ad campaign by Absolut presents an experimental and innovative project combining various forms of media including digital, event, print, and PR. Collaborating with leading engineers and artists, Absolut created two creative machines: the Absolut Choir, a robotic choir designed by Teenage Engineering, and the Absolut Quartet, a multi-instrumental orchestral machine by Dan Paluska and Jeff Lieberman, both associated with MIT. The campaign's interactive angle invited global web visitors to engage live with these machines, further amplified by coverage in Tokion Magazine. The ad emphasizes creativity and the seamless integration of technology in artistic expression, showcasing colorful, futuristic visuals that highlight the fusion of art and AI. The project ran between 2007 and 2008 and was featured in various media platforms.