Radio Nova - "NeoFolk" by ANDY Awards 2009
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Radio Nova - "NeoFolk"
- Brand: Radio Nova
- Country: France
- Advertiser: RadioTime, Inc.
| Title | NeoFolk |
| Agency | VML |
| Campaign | Nova. Le Grand Mix. - Radio Nova |
| Advertiser | RadioTime, Inc. |
| Brand | Radio Nova |
| Posted | August 2013 |
| Product | NOVA - Radio 101.5 FM |
| Business Sector | TV/Radio Programs & Stations |
| Tagline | Nova. Le Grand Mix. |
| Media Type | Television & Cinema |
| Length | |
| Market | France |
| AI Description | The 'NeoFolk' ad for Radio Nova showcases an intricately drawn world inside the human body, embracing a surreal and artistic aesthetic. It starts by focusing on a man standing against a city backdrop, his silhouette transforming to reveal an elaborate, labyrinthine interior. Inside, small figures traverse staircases and tunnels lined with art, emblematic of deep inner workings and emotions. Flashbacks reveal contrasting scenes and words like "LOVE" and "HATE," identifying the duality of human sentiments. The imagery transitions to industrial factories, representing complex emotions and conflicts. The visual art is reminiscent of a vintage, monochromatic illustration, while the audio consists of repetitive squeaky sounds, enhancing the surreal atmosphere. The conclusion focuses on a vinyl record with the phrase "Folk or How to Dissect a Human Being with a Mere Microphone," suggesting exploration of profound themes. The ad ends with Radio Nova’s tagline, "Nova. Le Grand Mix." |
| Copywriter | Jean-François Bouchet |
| Art Director | Jessica Gérard Huet |
| Production Company Producer | slco |
| Sound Production | Novaprod |
| Production Company | UFO |
