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ANDY Awards

Creative Award
New York, United States
Volkswagen - "Dog" by ANDY Awards 2009

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TitleDog
Agency
Campaign Dog
Advertiser Volkswagen
Brand Volkswagen
Date of First Broadcast/Publication 2008 / 3
Business Sector Cars
Tagline Polo confidence
Media Type Television
Length
Market United Kingdom
Soundtrack I’m a man
AI Description The Volkswagen ad titled "Dog" opens with shots of a woman driving a Volkswagen Polo. A small, inquisitive dog sits in the passenger seat, exuding a sense of curiosity and excitement. The soundtrack "I'm a Man" adds a confident vibe to the scene. As the car glides through urban streets, the sunlight streams in, creating a warm ambiance. The ad intercuts between the inside of the car and external environments, showing urban landscapes.

The mood is light-hearted as the dog confidently looks at people and places around it. The journey brings them into a bank and a store, with the dog standing beside the owner, illustrating companionship and trust.

The ad concludes with the car cruising seamlessly as the sun sets, emphasizing adventure and freedom. The happiness and safety experienced by both the character and her pet highlight the message of "Polo confidence." The ad ends with the Volkswagen logo and the phrase "Das Auto," reinforcing the brand's identity.
Production Company
Creative Director
Art Director
Copywriter
Agency Producer
Director
Music
Director of Photography (DOP)