ANDY Awards

Creative Award

New York, United States

Update

Schweppes - "Schweppeseffervescence (60 sec)"

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Title	Schweppeseffervescence (60 sec)
Agency	George Patterson Y&R
Campaign	Balloons - Schweppes
Advertiser	Cadbury Schweppes plc
Brand	Schweppes
Posted	March 2008
Business Sector	Soft Drinks, Tonics
Tagline	A moment of schweppeseffervescence
Media Type	Television
Length	61 seconds
Market	Australia
AI Description	The ad opens with a lively party scene, with guests joyously throwing water balloons in slow motion. The vibrant colors of the balloons and the ensuing splashes create a dynamic and festive atmosphere. Scenes shift between balloons bursting in different settings, capturing the essence of Schweppes' effervescence. The soundtrack features a repeating phrase 'Believe in time,' enhancing the ad's rhythmic flow. The audience is shown enjoying the moment, with laughter and excitement permeating the ambiance. The ad concludes with the tagline 'a moment of schweppeseffervescence' against a background of bursting bubbles, before highlighting a bottle of Schweppes tonic water, epitomizing the celebratory and effervescent theme of the product.
Editing Company	The Butchery
Executive Creative Director	Paul Catmur
Editor	Jack Hutchings
Creative Director	Ben Coulson
Art Director	Ben Couzens
Copywriter	Jim Ingram
Agency Producer	Romanca Jasinski
Producer	Karen Sproul
Director	Garth Davis
Production Company	Exit Films