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ANDY Awards

Creative Award
New York, United States
adidas - "Together 1" by ANDY Awards 2009

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TitleTogether 1
Agency
Campaign Impossible is nothing China 2008
Advertiser adidas
Brand adidas
PostedJanuary 2008
Business Sector Sports Teams, Sports Events
Tagline IMPOSSIBLE IS NOTHING
Media Type Television
Length
Market China
AI Description The adidas ad "Together 1" begins with a female athlete in a red basketball jersey, standing confidently while holding a basketball. She is shown amidst a massive crowd of fans in a stylized, animated form. The camera captures her dribbling and balancing atop the upheld hands of the cheering crowd. As the scene transitions, a male soccer player in a red uniform leaps into the air, performing acrobatic moves while kicking a ball. The athletes are supported by the crowd, symbolizing unity and encouragement. A diving scene follows, showing an athlete gracefully executing a dive, reflecting precision and focus. The crowd transforms into surreal waves that support him. The visuals are dynamic, with strong energy and movement, set against a monochrome background with vivid red accents. The ad conveys a powerful message of community support, strength, and the ceaseless pursuit of greatness, aligning with the official slogan 'Impossible is Nothing.'
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