Shelter - "House of Cards" by ANDY Awards 2009
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Shelter - "House of Cards"
- Brand: Shelter
- Country: United Kingdom
- Advertiser: Shelter
| Title | House of Cards |
| Agency | Leo Burnett |
| Campaign | House of Cards - Shelter |
| Advertiser | Shelter |
| Brand | Shelter |
| Posted | March 2010 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | Case Study |
| Length | |
| Market | United Kingdom |
| AI Description | The Shelter 'House of Cards' campaign is a poignant commentary on housing insecurity following the financial crisis. The video opens with news of economic turmoil, highlighting the bankruptcy of Lehman Brothers and the British property market's crash. This is a setup for the charity's advocacy against homelessness, experienced by 79,000 households. Through the metaphor of a fragile house of cards, emphasizing instability, the ad aligns with an art exhibition at London's Haunch of Venison Gallery. Here, 53 artists create unique playing cards, showcasing the fragility theme. The event generates publicity and funds for Shelter, influenced by public engagement with interactive art. The message underlines the urgent need for awareness and aid to alleviate housing crises, combining artistic innovation with a powerful social message. |
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