Nike - "Park Bench" by ANDY Awards 2009
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Nike - "Park Bench"
- Brand: Nike
- Country: United States
- Advertiser: Nike
| Title | Park Bench |
| Agency | School of Visual Arts |
| Campaign | Park Bench |
| Advertiser | Nike |
| Brand | Nike |
| Posted | March 2009 |
| Media Type | Outdoor/Out of Home |
| AI Description | This Nike outdoor ad features a creatively modified park bench, located in an urban setting, with typical greenery in the background. The wooden bench, bearing an unmistakable Nike swoosh and the word 'RUN,' is conspicuously missing its seat, rendering it unusable for sitting. The visual message cleverly emphasizes the concept of promoting their running gear by encouraging movement instead of rest. The ad is designed to inspire onlookers to get up and run, playing on the idea of turning an everyday object into a prompt for healthy activity. |