Mercedes-Benz - "Soccer" by ANDY Awards 2009
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Mercedes-Benz - "Soccer"
- Brand: Mercedes-Benz
- Country: Germany
- Advertiser: Daimler AG
| Title | Soccer |
| Agency | Miami Ad School Europe |
| Campaign | Distracted - Mercedes-Benz |
| Advertiser | Daimler AG |
| Brand | Mercedes-Benz |
| Posted | March 2009 |
| Media Type | |
| AI Description | The print ad for Mercedes-Benz features a dynamic collage of soccer players in varied poses, each captured in mid-action across a light blue background. This visual chaos of athletes dressed in striking red, blue, and green uniforms surrounds an elderly woman using a walker, creating an unexpected contrast. The ad highlights the unpredictability of movement, drawing a parallel to the need for vehicular safety and alertness. At the bottom right, the Mercedes-Benz logo sits beside the bold text, 'Acts when you are distracted,' emphasizing the innovative Pre-Safe braking system that's designed to operate seamlessly even amidst distractions. |