Mercedes-Benz - "Girl-x" by ANDY Awards 2009
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Mercedes-Benz - "Girl-x"
- Brand: Mercedes-Benz
- Country: Germany
- Advertiser: Daimler AG
| Title | Girl-x |
| Agency | Miami Ad School Europe |
| Campaign | Distracted - Mercedes-Benz |
| Advertiser | Daimler AG |
| Brand | Mercedes-Benz |
| Posted | March 2009 |
| Media Type | |
| AI Description | The ad features a striking pattern of women in lingerie posing in various provocative stances against a solid background. Amidst them, there's an unexpected appearance of a deer, adding a humorous touch. The image is designed to draw and potentially distract the viewer's attention. The text indicates a message about distraction in driving, highlighting the importance of the brand's intelligent brake system. The overall tone is bold, daring, and tongue-in-cheek, intending to make the viewer think about the consequences of losing focus while driving. |