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ANDY Awards

Creative Award
New York, United States
Mentos - "Kiss Cam" by ANDY Awards 2009

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TitleKiss Cam
Agency
Campaign Kiss Cam
Advertiser Perfetti Van Melle
Brand Mentos
PostedMarch 2009
Business Sector Candies
Media Type Digital
Length
AI Description The 'Kiss Cam' ad by Mentos is an interactive digital campaign that engages users in a fun and memorable way, emphasizing the freshness of Mentos products. The advertisement opens with the narrator introducing a playful theme about enjoying extraordinary kisses enhanced by Mentos candy. Viewers are encouraged to interact with the ad using a webcam, positioning themselves as participants in a virtual kiss. The video features vignettes including a romantic beach scene with a rider on a horse and an amusing laundromat dance. Each scene is presented with humor and a playful tone. The ad includes a variety of scenarios depicting a series of playful kisses, parodying blockbuster moments. The overarching message is that Mentos enhances the fun and freshness of kissing, concluding with the tagline, emphasizing the unmistakable freshness of Mentos. The visuals are vibrant and colorful, integrating humor with romance, making it engaging and lively.