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ANDY Awards

Creative Award
New York, United States
Barnardo's - "What We Hear / Jail" by ANDY Awards 2009

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TitleWhat We Hear / Jail
Agency
Campaign Break the Cycle - Barnardo's
Advertiser Barnardo's
Brand Barnardo's
PostedMarch 2009
Business Sector Charities, Foundations, Volunteers
Media Type Case Study
Length
AI Description The ad for Barnardo's opens with a series of dark, gritty scenes set in an urban environment, showcasing young individuals engaged in troubling activities, hinting at crime or violence. The film transitions to portray segments of children in chaotic and distressing situations, using both color and monochrome visuals to enhance the gravity of the theme. We witness close-up shots of distressed expressions, amplifying feelings of neglect and violence. These visuals are interspersed with stark text, delivering messages about the repetitive cycles of hardship facing children in the UK. The audio enhances this with an urgent tone, pushing viewers to recognize and break these cycles, highlighting Barnardo's role in changing these narratives. The tagline at the end emphasizes the charity's belief in the potential of every child.