Burger King - "Whopper Virgins" by ANDY Awards 2009
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Burger King - "Whopper Virgins"
- Brand: Burger King
- Country: United States
- Advertiser: Burger King
| Title | Whopper Virgins |
| Agency | CP+B |
| Campaign | Whopper Virgins - Burger King |
| Advertiser | Burger King |
| Brand | Burger King |
| Posted | March 2009 |
| Business Sector | Restaurants & Fast Food |
| Media Type | Case Study |
| Length | |
| AI Description | The 'Whopper Virgins' ad by Burger King, created by agency CP+B, features a unique taste test set in remote locations around the world. People who have never tasted a hamburger are introduced to the concept and asked to compare the Burger King Whopper with the McDonald's Big Mac. The film documents their reactions and preferences, emphasizing the superiority of the Whopper. The ad is styled like a documentary and includes scenes of varied global landscapes, highlighting cultural diversity. Participants are shown tasting and expressing their preferences casually, providing an authentic feel. |
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