Surfrider Foundation - "Plastic Surprise" by ANDY Awards 2009
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Surfrider Foundation - "Plastic Surprise"
- Brand: Surfrider Foundation
- Country: United States
- Advertiser: Surfrider Foundation
| Title | Plastic Surprise |
| Agency | Saatchi & Saatchi |
| Campaign | Catch Of The Day - Surfrider Foundation |
| Advertiser | Surfrider Foundation |
| Brand | Surfrider Foundation |
| Posted | March 2009 |
| Media Type | Outdoor/Out of Home |
| AI Description | The "Plastic Surprise" ad by the Surfrider Foundation depicts a styrofoam tray typically used for seafood, but instead of fish, it contains various ocean debris and plastics. Items such as bottle caps, straws, and pieces of plastic are visible, emphasizing the issue of ocean pollution. The label on the tray humorously references a 'catch of the day,' priced as if it were seafood, highlighting the absurdity of marine plastic pollution. The text warns about the alarming reality of plastic outnumbering fish in the ocean. This thought-provoking visual aims to raise awareness about environmental damage caused by plastic waste in the seas. |