Surfrider Foundation - "Condom Strips" by ANDY Awards 2009
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Surfrider Foundation - "Condom Strips"
- Brand: Surfrider Foundation
- Country: United States
- Advertiser: Surfrider Foundation
| Title | Condom Strips |
| Agency | Saatchi & Saatchi |
| Campaign | Catch Of The Day - Surfrider Foundation |
| Advertiser | Surfrider Foundation |
| Brand | Surfrider Foundation |
| Posted | March 2009 |
| Media Type | Outdoor/Out of Home |
| AI Description | The advertisement presents a clever yet shocking image of a plastic-wrapped tray that typically contains food but is instead filled with used condoms. This unsettling visual serves to represent pollution in the oceans, highlighted by a label reading "Condom Strips" with information that mimics supermarket packaging, including a price and location, Newport Beach, CA. The ad symbolizes how ocean pollution, specifically at beaches, is as visible and abundant as everyday consumer goods. The minimalistic design ensures that the focus is on the stark reality and impact of pollution, effectively making a point about environmental awareness and conservation. This out-of-home campaign aims to raise awareness about the environmental dangers and societal issue of ocean pollution in a direct and confronting manner. |