Surfrider Foundation - "Butts-n-Bitts" by ANDY Awards 2009
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Surfrider Foundation - "Butts-n-Bitts"
- Brand: Surfrider Foundation
- Country: United States
- Advertiser: Surfrider Foundation
| Title | Butts-n-Bitts |
| Agency | Saatchi & Saatchi |
| Campaign | Catch Of The Day - Surfrider Foundation |
| Advertiser | Surfrider Foundation |
| Brand | Surfrider Foundation |
| Posted | March 2009 |
| Media Type | Outdoor/Out of Home |
| AI Description | The ad features a striking visual of a plastic-wrapped tray filled with cigarette butts, mimicking the look of pre-packaged food items. A label on the package reads "Venice Beach, Catch of the Day, Butts-n-Bits" with a price tag of $1.59. This creative presentation is aimed at raising awareness about beach pollution, specifically the massive amounts of cigarette waste found in coastal areas. The clean, white background emphasizes the stark message about environmental harm caused by littering. The informative label educates the viewer on the environmental impact, encouraging them to consider the significance of their actions in polluting the ocean and beaches. |