James Ready - "James Ready - Share Our Billboard Campaign" by ANDY Awards 2009
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James Ready - "James Ready - Share Our Billboard Campaign"
- Brand: James Ready
- Country: Canada
- Advertiser: James Ready Brewing Company
| Title | James Ready - Share Our Billboard Campaign |
| Agency | Leo Toronto |
| Campaign | Share Our Billboard - James Ready |
| Advertiser | James Ready Brewing Company |
| Brand | James Ready |
| Posted | March 2009 |
| Business Sector | Beers, Ciders, Lagers |
| Media Type | Case Study |
| Length | |
| AI Description | James Ready's 'Share Our Billboard Campaign' is a clever, community-focused initiative asking customers to collaborate in keeping the beer affordable at a buck by sharing billboard space for advertisements. The ad showcases images of submitted proposals from customers, who use the space for personal announcements, photos, and creative messages, turning them into local celebrities and brand advocates. The visuals are straightforward, featuring simple text overlays and images of the exciting submissions. The advertisement efficiently utilizes humor and communal spirit to encourage more engagement and participation from loyal drinkers. |