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ANDY Awards

Creative Award
New York, United States
Jewish Council for Education and Research - "The Great Schlep" by ANDY Awards 2009

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TitleThe Great Schlep
Agency
Campaign The Great Schlep
Advertiser Jewish Council for Education & Research
Brand Jewish Council for Education and Research
PostedMarch 2009
Business Sector Institutional/Public Interest/Non-Profit Org.
Media Type Web Film
Length
More Information www.thegreatschlep.com
AI Description The ad titled "The Great Schlep" features Sarah Silverman encouraging young Jewish people to visit their grandparents in Florida to persuade them to vote for Barack Obama in the upcoming presidential election. The humor-driven web film, backed by the Jewish Council for Education and Research and produced by Droga5, touches on themes of political influence and family ties. Silverman uses a mix of humor, cultural references, and direct appeals to highlight the influence grandchildren can have in swaying votes. The ad's backdrop includes a notable Hope poster of Obama and features minimalistic set design, enhancing focus on Silverman's comedic delivery. The spot includes various visuals representing typical elderly Jewish grandparents, promoting the message with a light-hearted yet impactful tone.
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