National Disaster Search Dog Foundation - "Maria McHugh" by ANDY Awards 2009
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National Disaster Search Dog Foundation - "Maria McHugh"
- Brand: National Disaster Search Dog Foundation
- Country: United States
- Advertiser: National Disaster Search Dog Foundation
| Title | Maria McHugh |
| Agency | Y&R New York |
| Campaign | Human Eyes - National Disaster Search Dog |
| Advertiser | National Disaster Search Dog Foundation |
| Brand | National Disaster Search Dog Foundation |
| Posted | March 2009 |
| Business Sector | Public Safety, Health & Hygiene |
| Tagline | Sometimes human eyes are not enough |
| Media Type | |
| AI Description | The advertisement portrays a scene of urban devastation, featuring collapsed buildings and debris spread across a cityscape. The overall tone is gray and bleak, emphasizing the destruction and chaos that follows a disaster. Grid coordinates are laid over the image, hinting at an organized search or rescue operation. This visual choice underscores the role of search dogs, essential for finding survivors when human capabilities alone fall short. The ad delivers a message of hope and resilience amidst tragedy, highlighting the critical role of these trained canines. The somber, realistic setting reflects both the gravity of catastrophic events and the necessity for specialized rescue efforts. |