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ANDY Awards

Creative Award
New York, United States
Volkswagen - "Enjoy the Everyday" by ANDY Awards 2009

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TitleEnjoy the Everyday
Agency
Campaign Enjoy the Everyday
Advertiser Volkswagen
Brand Volkswagen
PostedMarch 2009
Product Golf
Business Sector Cars
Media Type Television
Length
AI Description The advertisement showcases a day in the life of a man who uses his Volkswagen Golf for daily activities, highlighting various aspects of urban driving. It captures the essence of everyday life with scenes of the character managing his car in different weather conditions like rain and sunshine. The narrative humorously portrays mundane tasks such as stopping for coffee, listening to music, and dealing with people and situations he encounters while driving. The ad uses a repetitious pattern where the character speaks confidently about overcoming everyday challenges. The slogan at the end, "Golf. Enjoy the everyday," aligns with the visual message of appreciating the routine uses of a Volkswagen car.
Production Company
Art Director
Art Director
Agency Producer
Director
Director of Photography (DOP)
Editor Art Jones
Editing Company
Post Production
Music Composer
Producer