Shelter - "House of Cards" by ANDY Awards 2009
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Shelter - "House of Cards"
This ad is part of the ACT Responsible Collection
- Brand: Shelter
- Country: United Kingdom
- Advertiser: Shelter
| Title | House of Cards |
| Agency | Leo Burnett |
| Campaign | House of Cards - Shelter |
| Advertiser | Shelter |
| Brand | Shelter |
| Date of First Broadcast/Publication | 2008 / 12 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| AI Description | The 'House of Cards' advert by Shelter creatively uses visual effects to depict a powerful metaphor of the housing crisis. Set against an urban cityscape, the buildings are constructed using oversized playing cards, creating a city that feels both fragile and precarious. As the sequence progresses, the cards begin to topple and fall, symbolizing the instability and vulnerability of housing situations for many people. This dramatic visual metaphor is reinforced by the repetition of the word 'Thank you' in the audio, implying gratitude or perhaps a satirical commentary on the existing situation. The ad ends with the Shelter logo, emphasizing their role in addressing housing challenges. |
| Production Company | Outsider |
| Creative Team | Dan Fisher |
| Creative Team | Pete Gosselin |
| Creative Team | Richard Brim |
| Creative Team | Jay Hunt |
| Executive Creative Director | Jonathan Burley |
| Director | Dom & Nic |
| Production Company Producer | John Madsen |
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