Mercedes-Benz - "Dog" by ANDY Awards 2009
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Mercedes-Benz - "Dog"
- Brand: Mercedes-Benz
- Country: Germany
- Advertiser: Daimler AG
| Title | Dog |
| Agency | BBDO Düsseldorf GmbH |
| Campaign | Reads The Street - Mercedes-Benz |
| Advertiser | Daimler AG |
| Brand | Mercedes-Benz |
| Posted | November 2008 |
| Product | Bas Plus Brake Assis |
| Business Sector | Automotive |
| Tagline | The first brake that reads the street |
| Media Type | |
| AI Description | The Mercedes-Benz BAS Plus Brake Assist print ad focuses on communication through a visual interpretation of the system's features. The ad displays the word 'dog' sharply contrasted in the center of a text-fade effect, symbolizing clarity and sensitivity in traffic situations. This represents the advanced radar technology of the brake system, designed to read and react to street conditions accurately. The monochrome, minimalist style enhances focus on the vital message of safety and innovative technology. The tagline "The first brake that reads the street" underscores this advanced capability, highlighting the brand's commitment to safety and innovation. |