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ANDY Awards

Creative Award
New York, United States
Comcast - "Speedwalker" by ANDY Awards 2009

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TitleSpeedwalker
Agency
Campaign PowerBoost - Comcast
Advertiser Comcast
Brand Comcast
PostedOctober 2008
Product High-Speed Internet with PowerBoost
Business Sector Cable / Satellite Services
Tagline We never stop making fast faster.
Media Type Television
Length
AI Description The Comcast ad titled 'Speedwalker' features a humorous laboratory setting where a man, described as a speed walking champion, engages in an experiment to enhance his pace using Comcast's PowerBoost technology. The lab is sleek and modern, with scientists observing him through a glass wall as he exercises on a treadmill. The dialogue includes playful banter about the speed walker's 'rubber legs' and his unlikely pelvis injury. The message conveyed is that Comcast's high-speed internet, enhanced by PowerBoost, makes fast connections even faster, paralleling speed walking to internet speed. The ad employs a lighthearted, satirical tone to highlight the advancements in internet technology.