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ANDY Awards

Creative Award
New York, United States
Comcast - "Fast Ball" by ANDY Awards 2009

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TitleFast Ball
Agency
Campaign PowerBoost - Comcast
Advertiser Comcast
Brand Comcast
Date of First Broadcast/Publication 2008 / 2
Product High-Speed Internet with PowerBoost
Business Sector Cable / Satellite Services
Tagline We never stop making fast faster.
Media Type Television
Length
AI Description The ad titled "Fast Ball" by Comcast unfolds in a dimly lit, open desert setting. A solitary figure, a baseball player, stands poised in a classic pitcher's stance. His form is beautifully silhouetted against the expansive landscape, evoking a sense of anticipation. The setting feels distinctly futuristic with a mysterious and technological vibe. A metallic canister labeled 'PowerBoost' is prominently featured, hinting at a new innovative technology. The player winds up, releasing the baseball, which is spectacularly shown rolling across the barren expanse at unprecedented speed, illustrating "making fast, faster." Elements of night, speed, and vastness are underscored by the recurring theme of technology pushing boundaries. The ad concludes with the tagline "We never stop making fast faster," encapsulating Comcast's commitment to innovation and speed in their high-speed internet services powered by PowerBoost. The use of unique visuals and compelling narrative effectively conveys the message of superior speed and technological advancement, all set to a background of suspense and intrigue.