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ANDY Awards

Creative Award
New York, United States
Comcast - "Runner" by ANDY Awards 2009

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Agency
Campaign PowerBoost - Comcast
Advertiser Comcast
Brand Comcast
PostedOctober 2008
Product High-Speed Internet with PowerBoost
Business Sector Cable / Satellite Services
Tagline We never stop making fast faster.
Media Type Television
Length
AI Description The advertisement showcases a runner in a vast desert landscape, symbolizing the speed and efficiency of Comcast's high-speed internet, specifically highlighting the PowerBoost feature. The runner is depicted at various distances, capturing wide shots that emphasize the expansive environment and the concept of speed. The visuals transition to close-ups showing the runner's determination and then pulling back to reveal a red, sleek car, metaphorically racing against the runner. The desert serves as a narrative backdrop for testing and showcasing internet speed, marked by on-screen text like 'Comcast Labs Field Test' and 'Introduction of PowerBoost.' The visual narrative concludes with the tagline 'We never stop making fast faster,' further reinforcing Comcast's commitment to superior internet service. The ad conveys a message of relentless innovation and technological advancement while portraying a sense of competitiveness and achievement.
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