adidas - "Game Time 2" by ANDY Awards 2009
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adidas - "Game Time 2"
- Brand: adidas
- Country: China
- Advertiser: adidas
| Title | Game Time 2 |
| Agency | TBWA\Greater China |
| Campaign | Impossible is nothing China 2008 |
| Advertiser | adidas |
| Brand | adidas |
| Posted | August 2008 |
| Business Sector | Sports Teams, Sports Events |
| Tagline | IMPOSSIBLE IS NOTHING |
| Media Type | |
| Market | China |
| AI Description | This adidas ad, created for the 2008 Olympic Games, features a vibrant depiction of unity and support. A group of Chinese athletes, dressed in red and white uniforms, stand triumphantly on a platform formed by a massive crowd that appears to lift them into prominence. The crowd, depicted in black and white tones, symbolizes the nation's support and solidarity, contrasting with the colorful figures of the athletes, highlighting their prominence and importance. The image is dynamic and lively, evoking a sense of communal strength and national pride. The tagline 'IMPOSSIBLE IS NOTHING' emphasizes the brand's ethos of overcoming challenges through collective effort and determination. |
| Creative Director | Elvis Chau |
| Creative Director | John Merrifield |
| Copywriter | Sarawut Hengsawad |
| Art Director | Elvis Chau |
| Associate Creative Director | Lesley Zhou |
| Copywriter | Lesley Zhou |
| Copywriter | Nicky Zhang |
| Copywriter | Michelle Wu |
| Art Director | Nie Lang |
| Art Director | Xia Zheng |
| Art Director | Susie Sun |
| Art Director | Amani Qian |
| Photographer | Mark Zibert |
| Executive Creative Director | Yang Yeo |
| Associate Creative Director | Sarawut Hengsawad |
| Account Director | Koo Yeat Mung |
| Account Director | Clare Xie |
| Associate Creative Director | Sosuke Koyama |