adidas - "Game Time 1" by ANDY Awards 2009
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adidas - "Game Time 1"
- Brand: adidas
- Country: China
- Advertiser: adidas
| Title | Game Time 1 |
| Agency | TBWA\Greater China |
| Campaign | Impossible is nothing China 2008 |
| Advertiser | adidas |
| Brand | adidas |
| Posted | August 2008 |
| Business Sector | Sports Teams, Sports Events |
| Tagline | IMPOSSIBLE IS NOTHING |
| Media Type | |
| Market | China |
| AI Description | The advertisement by adidas features a dynamic representation of various athletes in action, set against a huge grayscale crowd of fans. This print ad vividly captures the essence of the Olympic spirit with sports like basketball, volleyball, tennis, football, and judo, embodying the theme of 'Game Time.' The colors red and white, symbolizing energy and purity, enhance the visual appeal. The athletes, in modern sportswear, leap and move through space, their actions frozen in time, telling a story of excellence and determination. The tagline 'IMPOSSIBLE IS NOTHING' is boldly presented alongside, underscoring a message of breaking barriers and achieving greatness together. The logo of the Beijing 2008 Olympics is also featured, explicitly tying the campaign to this global event. |
| Creative Director | Elvis Chau |
| Creative Director | John Merrifield |
| Copywriter | Sarawut Hengsawad |
| Art Director | Elvis Chau |
| Associate Creative Director | Lesley Zhou |
| Copywriter | Lesley Zhou |
| Copywriter | Nicky Zhang |
| Copywriter | Michelle Wu |
| Art Director | Nie Lang |
| Art Director | Xia Zheng |
| Art Director | Susie Sun |
| Art Director | Amani Qian |
| Photographer | Mark Zibert |
| Executive Creative Director | Yang Yeo |
| Associate Creative Director | Sarawut Hengsawad |
| Account Director | Koo Yeat Mung |
| Account Director | Clare Xie |
| Associate Creative Director | Sosuke Koyama |