adidas - "Countdown" by ANDY Awards 2009
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adidas - "Countdown"
- Brand: adidas
- Country: China
- Advertiser: adidas
| Title | Countdown |
| Agency | TBWA\Greater China |
| Campaign | Impossible is nothing China 2008 |
| Advertiser | adidas |
| Brand | adidas |
| Posted | August 2008 |
| Business Sector | Sportswear |
| Media Type | Television |
| Length | |
| Market | Asia Pacific |
| AI Description | The ad showcases a series of athletic scenes capturing the spirit of the Olympics. Athletes are shown preparing, practicing, and performing gymnastics, basketball, and volleyball, symbolizing unity and perseverance. The setting varies from locker rooms to swimming pools and bustling city streets, with athletes and crowds moving in sync, reflecting a powerful sense of camaraderie. The predominant red uniforms symbolize vigor and passion, underscoring the theme of striving for excellence. The ad concludes with the powerful tagline, 'Impossible is Nothing,' reinforcing the motivational theme amid the backdrop of the Beijing 2008 Olympics logo, harmoniously merging sports with national pride. |
| Executive Creative Director | Yang Yeo |
| Executive Creative Director | John Merrifield |
| Creative Director | Elvis Chau |
| Agency Producer | Diana Chew |
| Production Company | Stink Films |
| Director of Photography (DOP) | Mattias Montero |
| Executive Producer | Daniel Bergmann |
| Production Company Producer | Juliet Naylor |
| Director | Ne-o (Jake Knight and Ryoko Tanaka) |