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ANDY Awards

Creative Award
New York, United States
adidas - "Together 2" by ANDY Awards 2009

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TitleTogether 2
Agency
Campaign Impossible is nothing China 2008
Advertiser adidas
Brand adidas
PostedAugust 2008
Business Sector Sports Teams, Sports Events
Tagline IMPOSSIBLE IS NOTHING
Media Type Television
Length
Market China
AI Description The adidas 'Together 2' ad employs powerful visual storytelling to convey a message of unity and triumph. Set against a monochrome backdrop, an athlete in athletic gear dribbles a basketball as countless hands reach up, symbolizing support and teamwork. As the ad progresses, the athlete seemingly walks on the hands, visually illustrating the idea of being supported by a community. The animation and visual effects make the scene surreal and captivating, enhancing the themes of aspiration and togetherness. Celebrating the spirit of the Olympic Games, this ad captures the essence of striving for greatness with the tagline 'Impossible is Nothing.' The crowd's energy and the athlete's journey vividly depict a collaborative spirit. The ad concludes with a nod to the Beijing 2008 Olympic Games, solidifying its connection to sportsmanship and achievement.
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