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ANDY Awards

Creative Award
New York, United States
adidas - "Hu Jia" by ANDY Awards 2009

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TitleHu Jia
Agency
Campaign Impossible is nothing China 2008
Advertiser adidas
Brand adidas
PostedAugust 2008
Product Olympic Launch
Business Sector Sportswear
Tagline Impossible is nothing
Media Type Television
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Market China
AI Description The advertisement features Hu Jia, a renowned Chinese diver, sharing his journey from repeatedly winning silver medals to eventually securing a gold medal. The visuals capture Hu Jia preparing for a dive in a grand stadium, with a dramatic and empowering tone. The monochrome palette evokes a sense of seriousness and determination, reflecting the emotional narrative of relentless pursuit and overcoming challenges. As he narrates his experience, sequences show Hu Jia diving through water and ascending metaphorically to a higher place. This transformation signifies his triumph and relentless efforts. The stark visual imagery is complemented by a narrative that inspires viewers, encapsulating the Olympic spirit of perseverance and excellence. The ad concludes with the iconic slogan from adidas, "Impossible is nothing," reinforcing the brand's message of determination and ambition.
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