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ANDY Awards

Creative Award
New York, United States
Comcast - "Rabbit" by ANDY Awards 2009

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TitleRabbit
Agency
Campaign PowerBoost - Comcast
Advertiser Comcast
Brand Comcast
PostedJuly 2008
Product High-Speed Internet with PowerBoost
Business Sector Cable / Satellite Services
Media Type Television
Length
AI Description The Comcast 'Rabbit' ad showcases a surreal and comedic scene featuring a rabbit genetically engineered with attributes of a panther, equipped with turbines. The setting transitions from a vast desert to the snowy mountains, illustrating a field test by 'Comcastic Labs.' The rabbit, boosted by PowerBoost technology, speeds across these terrains, driven by an over-caffeinated fighter pilot, displaying impressive velocity and agility. The scenario is marked by exaggerated elements like a ski jump in Switzerland under perfect conditions. The ad conveys the power and speed of Comcast's high-speed internet services through imaginative and whimsical visuals.
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