Discovery Channel - "Money!" by ANDY Awards 2009

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TitleMoney!
Agency
Campaign Astronauts - Discovery
Advertiser Discovery Communications, LLC.
Brand Discovery Channel
PostedJuly 2008
Business Sector TV/Radio Programs & Stations
Media Type Television
Length
Market United States
AI Description The Discovery Channel advert begins by highlighting the perilous nature of Alaskan crab fishing, dubbing it the 'deadliest job on earth.' It then humorously shifts to astronauts floating in space. Their discussion playfully considers naming their imaginary crab-fishing boat 'Money,' with an enthusiastic emphasis on the possibilities of making a fortune. The visuals alternate between the serene and vast expanse of space and the chaotic, stormy scenes on a fishing boat, capturing the intense activity of crab fishing. It concludes with the broadcast information for "Deadliest Catch" and the stirring message 'The World is Just Awesome,' emphasizing the awe-inspiring wonders and dangers in our world, all underscored by Discovery Channel’s logo.