Crest - "Pre-Nup" by ANDY Awards 2009
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Crest - "Pre-Nup"
- Brand: Crest
- Country: United States
- Advertiser: Procter & Gamble
| Title | Pre-Nup |
| Agency | Saatchi & Saatchi |
| Campaign | Say Anything - Crest |
| Advertiser | Procter & Gamble |
| Brand | Crest |
| Posted | July 2008 |
| Business Sector | Oral Hygiene |
| Tagline | Healthy, Beautiful Smiles for Life. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad features a humorous scene where a couple is discussing a prenuptial agreement over coffee in a brightly lit dining room. The woman is surprised by the suggestion of a prenup, questioning whether the man is joking. The man introduces his lawyer, emphasizing a lack of trust and making a jesting remark about family wealth. The atmosphere is light-hearted, with both individuals smiling throughout the conversation. The humor centers around the irony and surprise of the situation. The ad concludes with the brand's message about the power of a smile, highlighting how engaging and confident smiles can be managed with the use of Crest's products. |
| Production Company | Station Film |
| Editing Company | MacKenzie Cutler |
| Executive Creative Director | Gerry Graf |
| Creative Director | Alison Gragnano |
| Copywriter | Nathan Frank |
| Art Director | Dan Lucey |
| Producer | Tom Rossano |
| Director | Harold Einstein |
| Sound Design Company | Mark Healy |
| Music Arranger | Mark Healy |
| Agency Producer | Colin Pearsall |
| Agency Producer | Maura Hurley |
| Editor | Ian Mackenzie |
| Creative Director | Kerry Keenan |