Crest - "Bulldozer" by ANDY Awards 2009
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Crest - "Bulldozer"
- Brand: Crest
- Country: United States
- Advertiser: Procter & Gamble
| Title | Bulldozer |
| Agency | Saatchi & Saatchi |
| Campaign | Say Anything - Crest |
| Advertiser | Procter & Gamble |
| Brand | Crest |
| Posted | July 2008 |
| Business Sector | Oral Hygiene |
| Tagline | Healthy, Beautiful Smiles for Life. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The advertisement opens in an urban setting near a playground, where children are seen riding their bicycles and gathering by a fence. A construction worker operating a yellow bulldozer chats with the kids. The children are curious about the construction work, which involves demolishing part of the playground to build a new power station. The conversation unfolds humorously as the kids ask if they can play, and the worker jokingly challenges them to climb over the fence. The entire exchange is conducted with a lighthearted tone, emphasizing the theme that a friendly smile can make even unexpected news more palatable. The ad concludes with the text 'You can say anything with a smile,' and the Crest logo appears with the tagline 'Healthy, Beautiful Smiles for Life.' |
| Production Company | Station Film |
| Editing Company | MacKenzie Cutler |
| Executive Creative Director | Gerry Graf |
| Creative Director | Alison Gragnano |
| Copywriter | Nathan Frank |
| Art Director | Dan Lucey |
| Producer | Tom Rossano |
| Director | Harold Einstein |
| Sound Design Company | Mark Healy |
| Music Arranger | Mark Healy |
| Agency Producer | Colin Pearsall |
| Agency Producer | Maura Hurley |
| Editor | Ian Mackenzie |
| Creative Director | Kerry Keenan |