Crest - "Lice" by ANDY Awards 2009
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Crest - "Lice"
- Brand: Crest
- Country: United States
- Advertiser: Procter & Gamble
| Title | Lice |
| Agency | Saatchi & Saatchi |
| Campaign | Say Anything - Crest |
| Advertiser | Procter & Gamble |
| Brand | Crest |
| Posted | July 2008 |
| Business Sector | Oral Hygiene |
| Tagline | Healthy, Beautiful Smiles for Life. |
| Media Type | Television |
| Length | |
| Market | United States |
| AI Description | The ad begins with a conversation between a couple in their bedroom. The husband playfully tells his wife that he has lice, attributing it to a new pillow they found outside, jokingly implying it's infested. The camera captures the wife's surprised reaction. The setting is light and humorous, with the dialogue geared towards showcasing the power of communication through humor. The ad emphasizes a playful and lighthearted interaction between the couple, highlighting the idea that a smile can ease awkward moments. The spot ends with the tagline 'Healthy, Beautiful Smiles for Life' and reinforces Crest's commitment to oral hygiene. |
| Production Company | Station Film |
| Editing Company | MacKenzie Cutler |
| Executive Creative Director | Gerry Graf |
| Creative Director | Alison Gragnano |
| Copywriter | Nathan Frank |
| Art Director | Dan Lucey |
| Producer | Tom Rossano |
| Director | Harold Einstein |
| Sound Design Company | Mark Healy |
| Music Arranger | Mark Healy |
| Agency Producer | Colin Pearsall |
| Agency Producer | Maura Hurley |
| Editor | Ian Mackenzie |
| Creative Director | Kerry Keenan |