ANDY Awards

Creative Award

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Volkswagen Combi - "Van"

7764

Title	Van
Agency	BBDO Paris (ex DDB Paris)
Campaign	The van is 60 - Volkswagen
Advertiser	Volkswagen
Brand	Volkswagen Combi
Posted	June 2008
Product	Commercial Vehicles
Product (original language)	Véhicules utilitaires
Business Sector	Other Vehicles
Media Type	Print
AI Description	The 2008 Volkswagen Combi ad, created by DDB Paris, features a vintage and timeless design. Against a clean, white background stands a classic red and white Volkswagen van, iconic for its historical presence. The headline reads, "It belonged to a Trotskyist, a Maoist, a Democrat and a Republican without ever changing owners," emphasizing the vehicle's enduring nature through various ideological shifts. The body text further elaborates on changes in society, from opinions to diets, highlighting how everything evolves except the steadfastness of the Volkswagen van, which has stayed consistent for 60 years. The ad embodies minimalism and nostalgia while promoting the idea of reliability across time.
Creative Director	Alexander Kalchev
Creative Director	Sylvain Thirache
Copywriter	Patrice Dumas
Art Director	Aurélie Scalabre
Art Buyer	Marine Rolland
Advertiser's Supervisor	Julie Régis
Advertiser's Supervisor	Boris Langlois
Account Supervisor	Luc Chausson
Account Supervisor	Philippe Jourdain