ANDY Awards

Creative Award

New York, United States

Update

Volkswagen Combi - "Psychedelic"

8123

Title	Psychedelic
Agency	BBDO Paris (ex DDB Paris)
Campaign	The van is 60 - Volkswagen
Advertiser	Volkswagen
Brand	Volkswagen Combi
Posted	June 2008
Product	Commercial Vehicles
Product (original language)	Véhicules utilitaires
Business Sector	Other Vehicles
Media Type	Print
AI Description	This print advert for Volkswagen features a bold, psychedelic design reflecting the vibrant colors and patterns often associated with the 1960s. The visual is dominated by swirling, colorful shapes that evoke a sense of nostalgia and artistic flair. This intricate design acts as a backdrop to the simple yet effective text, "Of course, it's a VW Van, ask your dad", which suggests a timeless connection and a nod to its enduring legacy. The advert positions the VW Van as a cultural icon, drawing a line of continuity from the past to the present, and imbues it with an air of timeless, familial wisdom. The visual style merges modern aesthetics with a vintage flair, capturing the essence of an era celebrated for its bold color schemes and innovative design.
Creative Director	Alexander Kalchev
Creative Director	Sylvain Thirache
Copywriter	Patrice Dumas
Art Director	Aurélie Scalabre
Art Buyer	Marine Rolland
Advertiser's Supervisor	Julie Régis
Advertiser's Supervisor	Boris Langlois
Account Supervisor	Luc Chausson
Account Supervisor	Philippe Jourdain