ANDY Awards

Creative Award

New York, United States

Update

Volkswagen Combi - "Polizei"

8578

Title	Polizei
Agency	BBDO Paris (ex DDB Paris)
Campaign	The van is 60 - Volkswagen
Advertiser	Volkswagen
Brand	Volkswagen Combi
Posted	June 2008
Product	Commercial Vehicles
Product (original language)	Véhicules utilitaires
Business Sector	Other Vehicles
Media Type	Print
AI Description	The ad features a classic Volkswagen Combi, painted in a dark green color, complete with 'Polizei' (German for 'Police') signage on its body. Positioned against a simple white background, the van's vintage design takes center stage. The text below reads, "We know, it's a shock," adding a humorous twist to the juxtaposition of a police vehicle being a Volkswagen van. The Volkswagen logo is subtly placed at the bottom, with the tagline 'The Van is 60' beside it, celebrating the vehicle's anniversary. The overall message uses a playful tone, merging surprise with nostalgia.
Creative Director	Alexander Kalchev
Creative Director	Sylvain Thirache
Copywriter	Patrice Dumas
Art Director	Aurélie Scalabre
Art Buyer	Marine Rolland
Advertiser's Supervisor	Julie Régis
Advertiser's Supervisor	Boris Langlois
Account Supervisor	Luc Chausson
Account Supervisor	Philippe Jourdain